The Electronic Product Development Course
After 31 Years at Ericsson, NXP, and Astron, I've Watched Teams Waste Months Debugging Preventable Hardware Design Mistakes.
The worst case? A 20-person team spent 2 months and €160,000 hunting for a grounding error. I identified it in 60 seconds. The root cause was obvious once you know what to look for.
This course gives you the complete system to design electronics that work on the first build, not by luck, but by method.
Watch the Free Module
I've designed everything from simple DC circuits to insanely precise radio telescopes and high-volume consumer products over those three decades, and watched teams repeat these same costly mistakes again and again.
That's why I created this method. Engineers in 13 countries now use it to get their designs right on the first build.
The Real Cost of Preventable PCB Mistakes
Even skilled engineers get caught by issues that only show up when it’s too late:
- A grounding choice that looks like a great solution creates EMC or SI problems
- Parasitics in 'simple' passive components trigger noise, crosstalk, or oscillations you never saw in the simulation
- A noisy power supply corrupts your data or causes random resets in the field
- Lack of test access turns simple checks into hours of probing and guesswork
And the cost is always the same:
Days to months of debugging, schedule pressure, respins, and up to hundreds of thousands of euros in lost time and rework.
But the worst part is the uncertainty:
sending a board to production while wondering what you might have missed.
These issues are really simple to avoid once you understand how to counter them. The real challenge? It took me 31 years to learn them all. This course gives you that knowledge upfront.
Watch a Full Module, Free
Want to see how this system works before committing? Watch one complete module from the course at no cost.
Here's what you'll see:
- How layout choices change filter performance by 85 dB (real hardware, not simulations)
- Why SI, EMC, and crosstalk all come from the same physics
- Grounding myths that still cause failures in real products
- How stackup and return-path choices dominate PCB behavior
- A few simple rules that are easy to apply but took decades of hardware experience to uncover, and prevent nearly all of these failures
One engineer used this module to fix a recertification problem in a mature product. You can find his story below.
Watch the Free ModuleAlready convinced? Continue below.
Nikola Manolov
One of our mature products was struggling to pass recertification, and we couldn't figure out why. Thanks to a tip from Hans's free module and a simple layout tweak, it passes easily now. Invaluable insight for working with regulated products.
How This System Was Built
When I began my career, I was confident in my ability to design electronics. University had taught me the theory, and I’d been a hobbyist since I was eight.
But I quickly discovered that universities don’t teach the practical knowledge that prevents real products from failing.
My first real project, an LC filter for an astronomical radio telescope, made that abundantly clear. The schematic looked perfect. The measurements didn’t. I spent days trying to understand what was going on and had no idea where to look.
A retired engineer walked in, looked at the board for a moment, and pointed out a grounding issue I hadn’t considered. He explained the underlying reason, and once I applied the correction, the filter worked exactly as intended. (If you want to see this exact example, I walk through it in detail in the free module).
That was the first hidden trap. Over the next 30 years, I encountered dozens more across RF, signal integrity, EMC, power integrity, thermal behavior, reliability, and producibility.
Each time, either myself or more experienced colleagues solved the issue, and I wrote down the exact cause and the practical way to avoid it. Over the years, this grew into a document containing decades of real hardware experience across many engineers.
Eventually, my designs started meeting key specifications on the first pass, not by luck, but because the system of prevention methods had “plugged the leaks.”
It took me 31 years to assemble this knowledge. This course gives you the same systematic approach in 9 hours, without the decades of trial-and-error.
Measurements on the actual radio telescope filter from the story above.
What Course Graduates Are Saying
Real results from engineers who took the full program.
Artem Ryzhov (Full Course Student)
I recently entered the world of electronics, and this course saved me a tremendous amount of time and money. Many issues in my project were right in front of me, but only thanks to the course did I finally see and fix them. As a result, I got a working PCB on the first try. This course has become my go-to reference.
Qingcheng Nian (Full Course Student)
Because of an RF circuit design, I found Hans’s videos. The way he explains topics, from theory to simulation to real hardware, made everything click. During the course, I fixed issues I had made before. After finishing, Hans even answered all my questions on a call. I wish I had seen this years ago.
Comments From My YouTube Audience
Public comments from engineers who follow my technical content.
This is superb pedagogy, Mr. Rosenberg! The hardware demonstrations drive home your points very clearly. I'm an experienced mixed-signal EE, and the secrets you are giving away in these videos took me decades to learn. Kudos to you for passing them along to the next generation of design engineers.
@davidrick959
What a gem. Was looking for a course to develop my graduate skills, most companies charge an eye for things you can find for free on YouTube. It would be really good if you make a course and focus a lot on the practical / professional part. Can guarantee you people would buy as there is not enough content like this on the internet 😊
@haideralikhan5947
Excellent videos Hans, exactly what's needed, simple to remember rules with evidence to back them up. Please send me your checklist.
@harinderbahra2996
I've been designing PCBs for decades and still learned some things from your video. Thank you and please send me that checklist!
@brentbolton6984
Course Contents
✅ Understand the core physics behind SI, EMC, and crosstalk.
✅ Apply simple, proven layout rules backed by real hardware measurements.
✅ Know when transmission lines matter and when they don’t.
✅ Build predictable impedance-controlled traces with clear design steps.
✅ See how unknown limitations in 'simple' components degrade circuit performance.
✅ Learn how to choose the right component for each job to minimize that degradation.
✅ Understand how and where EMC problems originate.
✅ Learn what to do to avoid those problems before they show up.
✅ Learn how to design and select the right power supply regulator.
✅ Route, filter, and decouple your supply correctly to avoid problems.
✅ Understand which components fail first and why.
✅ Estimate temperatures and design thermal paths that extend product lifetime.
✅ Learn what PCB technologies exist and when each one makes sense.
✅ Apply manufacturability rules that increase yield and long-term reliability.
✅ Learn about different types of test points and access methods.
✅ Design boards that are easy to test in both lab and production.
✅ Learn how to draw clear schematics that expose errors instead of hiding them.
✅ See a real before/after example showing the impact of clear schematics.
✅ Turn a conceptual circuit into a complete schematic using datasheets and proven steps.
✅ Compare your work with an expert reference implementation.
✅ Learn how to place components for maximum performance.
✅ Follow a complete demonstration or try the assignment yourself first.
✅Learn how to route a real PCB step by step with performance in mind.
✅ See exactly how to shape, optimize, and finalize a layout to avoid problems.
✅ Use a 31-year checklist to catch issues before they become expensive mistakes.
✅ Systematic review process that prevents the most common design errors.
✅ Apply library and layout checks based on 31 years of experience.
✅ Catch preventable problems before they cause respins.
✅ Learn how experienced engineers think through complex designs.
✅ Use practical techniques like switching levels and simplifying early decisions.
What you get inside the program
✅ 9 hours of focused video lessons
Covering 9 modules with crucial theory and rules, followed by 5 modules showing you exactly how to apply those in a real mixed-signal hardware project.
✅ Full hardware design assignment (KiCad)
A complete schematic → placement → layout workflow with my full solution walkthrough, so you can compare your work against an expert implementation.
✅ Private support forum with direct access to me
Ask questions, share designs, and get personal guidance when you get stuck.
✅ Lifetime access (including future updates)
Rewatch modules anytime you start a new design or face a tricky issue. Study entirely at your own pace: No deadlines, no expiration. Every new update or added module is included for free.
✅ Downloadable checklists, rules, and reference sheets
All my schematic checks, PCB checks, layout rules, and design heuristics in structured form — distilled from 31 years of real hardware experience.
✅ Bonus module: Design Philosophy
The mindsets and thinking techniques I use when approaching complex designs, including switching levels, simplifying early, and preventing hidden traps.
✅ Certificate of completion
Proof that you’ve completed the full Electronic Product Development course.
Program Access & Pricing
Investment: €2,495 ex VAT
Normally €3,995 • One-time payment • Lifetime access • No renewal fees
✅ Instant access to all 17 modules
✅ Download checklists and reference materials immediately
✅ Join the private support forum
✅ Start watching right away (or bookmark for your next project)
✅ Follow at your own pace
14-Day Money-Back Guarantee
Watch the first 3 modules within 14 days. If you're not satisfied, you get a full refund.
If you request a refund, I offer an optional short call. Not to keep you in the course but simply to understand what didn’t meet your expectations so I can improve it.
It took me 31 years to develop this system to prevent mistakes that can cause respins. And just one respin often costs more than this entire course.
Remember that €160,000 grounding mistake that you'll learn to spot in 60 seconds? That's just ONE of the dozens of hidden traps I encountered across RF, EMC, components, thermal, and reliability over 31 years. That particular mistake cost 64 times what this course costs.
Not ready yet? Watch the free module first
FAQ
? Am I skilled enough / too skilled for this course?
If you understand basic electronics and can read schematics, you're ready. No RF, EMC, or high-speed experience required. Even experienced engineers benefit from the deeper reasoning behind why certain approaches work and how to prevent issues that lead to respins, production delays, and field failures.
? Is this relevant to my type of work?
Yes. Whether you design simple DC circuits, advanced mixed-signal systems, RF systems, power supplies, or digital designs: These principles are universal.
? Do I need PCB design software (KiCad)?
No. The assignments use KiCad (free), but you can simply watch the walkthroughs and apply the same processes in your own tool. Some platforms may also import KiCad projects depending on the software you use.
? Do I have time for this?
The course contains about 9 hours of video lessons. Most engineers finish in 2–4 weeks, often while applying the concepts to their own projects.
You have lifetime access, so you can take it at your own pace: Start now, return later, or enroll now and save it for your next design project. Many students revisit modules whenever specific challenges arise.
? What if I don't like it?
Watch the first 3 modules within 14 days. If it’s not what you expected, email me and I’ll refund you in full: No conditions. Optional feedback is welcome to help me improve.
? Can I get help if I have questions?
Yes. You get access to a private forum where you can ask questions about the course or assignments. I am active there and answer questions directly. You’re not alone.
? Can my employer pay for this course?
Yes. Many companies purchase this course for their engineers. I can provide proper invoices and handle administrative requirements. Check with your manager or HR to see what options are available to you.
Ready to build electronics that work on the first build?
Get immediate access to the full system, all modules, and all reference materials.
Get Instant Access, €2,495 ex VATNot ready yet? Watch the free module first